Posts by Julie

Breaking the “Brand” Rule – 1 Important Brand Voice Change in a Breastfeeding Crisis (It’s Only Temporary)

By on Feb 10, 2015 in breastfeeding incident, corporate communications, restaurants, training | 0 comments

We’ve heard so much about brand over the past several years. Experts advise that branding be consistent across all platforms and with every customer touch point. Our locations, our policies, our employee dress code, the décor and corporate offices should all mesh and give off the same vibe. But when it comes to a breastfeeding incident, you may need to alter your...

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Understanding Why Breastfeeding Incidents Escalate So Quickly: Rationale for the Retail and Restaurant Executive

By on Feb 2, 2015 in breastfeeding incident, corporate communications, restaurants, training | 0 comments

Emails from my clients tell a consistent story: shock and disbelief over the “soap opera” nature of a breastfeeding crisis; the quick spread of a negative message to hundreds or thousands of people online; a solid brand reputation derailed seemingly overnight. Retail and restaurant executives are often confused by such sudden turns of events, so I’ve put together a...

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The First 4 Hours: Critical Actions for National Restaurant Chains After Breastfeeding Incident

By on Jan 15, 2015 in breastfeeding incident, corporate communications, policies, training | 0 comments

You’ve just received the news. One of your employees invented their own breastfeeding corporate policy and embarrassed a nursing mother. Perhaps the incident was greeted with angry responses, or perhaps with mutinous silence. Either way, you can’t stop the mental movie reel of media firestorms, social media monologues and negative reviews. These things can and do...

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The 3 Social Media Essentials in Crisis Communications for National Restaurant Chains

By on Jan 7, 2015 in Breastfeeding, breastfeeding incident, corporate communications, policies, training | 0 comments

National restaurant chains have many advantages, but a significant disadvantage lies in the fact that what happens in one restaurant reflects on all. If you’ve watched helplessly while breastfeeding crises at other restaurant chains exploded into media firestorms or weeks of negative press, you might wonder how you would handle such a situation yourself. You’d be...

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Protected: Presentation Materials from Best Baby Shower Nashville Sept 2012

By on Oct 8, 2012 in Breastfeeding, Events | 0 comments

Hello everyone! I hope you have checked a few things off your preparedness stepping stones list this week. They will make a difference with establishing breastfeeding. I’m sure you all will remember skin-to-skin and rooming-in! I hope all of you that won items are enjoying them. As a reminder we gave these items away during the main presentation: 24 Boppy...

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